Padam Sethia
I build systems that scale — and the teams that run them.
Engineering leader and full-stack architect with 8+ years turning 0→1 ideas into revenue-generating products. I've owned the entire stack as a solo CTO — from database design to deployment pipelines to growth — across healthtech, telecom, e-commerce, and SaaS. I hold an MBA and think in systems, business outcomes, and compounding leverage.
Here's a list of my works - it's very diverse and random,
so scroll through
the entire list.
Panya DESIGN & DEVELOPMENT
All-in-one B2B Sales platform built from scratch for Jai Texart — handles marketing, inventory, invoicing, and order fulfilment for wholesale buyers. Generated $550,000 in additional annual revenue with 17–20% YoY growth. Cut operational headcount requirements by 80%. Entire system runs on $20/month infrastructure.
Role
Solo architect and developer. Designed the full data model, built the backend (Flask + MySQL + ElasticSearch + Redis + RabbitMQ), frontend (Nuxt.js), and deployment pipeline (DigitalOcean + VPN). Took from whiteboard to production independently.
Services
Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
SVAIM SOFTWARE DEVELOPMENT
SVAIM is a healthtech SaaS platform allowing radiologists to view DICOM medical studies and generate reports — built to handle the scale of a national telemedicine network.
Role
Software Architect. Designed the microservices architecture to parse and stream DICOM payloads up to ~1GB in the browser using OHIF. Reduced time-to-view a study from 7–8 minutes to under 60 seconds — a 90% drop. Built the platform to handle thousands of concurrent studies. Stack: Node.js, Google Cloud, MongoDB, OHIF, DICOM/HIPAA/HL7.
Services
Software Architect and Engineering, Microservices, DICOM, Health-tech, Nodejs, Google Cloud, MongoDB
Peplum Studio DESIGN & DEVELOPMENT
Inventory and production management SaaS built for Jai Texart's factory floor. Cut raw material sourcing time from days to minutes and improved time-to-dispatch by 90%. Handles purchase orders, production queues, quality checks, and supplier management — all in one system built and maintained solo.
Services
Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
Graha DESIGN & DEVELOPMENT
Digital Pattern and Design library for fashion businesses, helps to browse all their designs and make selection for their collections faster. Improved operation efficiency for producing new designs by 90%.
Services
Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
Jai Texart DESIGN & DEVELOPMENT
Jai Texart is a 20year old handicraft family business based out of Jaipur, regarded as one of the finest in the craft of Block printing. It was in need of a revamped web presence to cater to the modern web.
Role
Created a modern brand identity in line with the original idenity. Crafted a UI/UX that caters to the business needs, technical and SEO updates - JAMStack + Strapi CMS as a backend served over CDN for blazing fast web experience around the globe - especially as it caters a lot to the foreign market. This helped us rank on the first pages of Google and top in the top 3 for block printed related searches.
Services
Branding & Identity, CMS, JAMStack Development, CDN, SEO, Web Design & Development, UI/UX, Digital Marketing, D2C Commerce
Karma DESIGN & DEVELOPMENT
Digital Pattern and Design library for fashion businesses, helps to browse all their designs and make selection for their collections faster. Improved operation efficiency for producing new designs by 90%.
Services
Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
Storefront DESIGN & DEVELOPMENT
Shopify tool to bulk upload products with ease and manage order fulfilment. Reduces product upload time by 70%. Built out of frustration and limitations of Shopify that allows only one product upload at a time with the UI
Services
Full Stack Design & Development with Nuxt.js, MySQL, Shopify APIs, Flask, DigitalOcean.
Panya Picker DESIGN & DEVELOPMENT
Built a complimentary PWA app for shop floor staff to process orders faster as an integration to Panya. This was built as an operational efficiency tool - using regional devnagri script and a PWA for easy mobile access to shop floor staff.
Services
Full Stack Design & Development with Nuxt.js, APIs, PWA
Hafta DESIGN & DEVELOPMENT
Open Source HRMS & Payroll - - Simple & Fast Payroll Processing. Built for Indian Businesses. Handles Tax , Advances & Incentives.
Services
Full Stack Design & Development with Nuxt.js, MySQL, Flask, DigitalOcean.
Bagru DESIGN & DEVELOPMENT
Bagru needed a brand refresh & to make the workshop booking experience more seamless. Bagru offers block printing workshops and has been listed as the top most thing to do by Tripadvisor
Role
Brand Identity & Design for Bagru Workshops. Web design & development using JAMStack. Built a SaaS tool for managing workshop bookings.
Services
Branding & UI/UX, Web Design, SaaS Booking Management, JAMStack, Nuxt.js, Python, Firebase, CDN
Bloopers DESIGN & DEVELOPMENT
Bloopers is a brand & strategy agency based in Jaipur.
Services
0→1 Project, Branding, Web Design & Development, , Digital Marketing, Nuxt.js, Google Cloud, JAMStack
Amatri E-COMMERCE
Amatri is a slow living fashion brand based out of Jaipur. Your will girlfriend definitely adore a piece from amatri. Shop them now (shameless plug).
Role
Hand crafted brand identity & packaging. Custom shopify theme for e-commerce. Marketing assets and Performance marketing
Services
0→1 Project, Branding & Packaging, Shopify, Web Design, Performance marketing, E-Commerce,
Itminan E-COMMERCE
0→1 Project, Built a D2C brand, everything from brand identity, photoshoots, creatives, ideation, marketing ( offline - digital - performance ), SEO, web development.
Services
0→1 Project, Branding & Packaging, Shopify Web Design, Growth marketing, Digital Marketing, D2C Commerce
Automato DESIGN & DEVELOPMENT
Open source - Built in 2017, for whatsapp marketing when Whatsapp business API was not available. Automato scrapes business leads from Google, Justdial & Indiamart and sends bulk whatsapp campaigns.
Services
Full Stack Design & Development with Selenium, Flask, BulmaCSS, RabbitMQ, MySQL, Vue.js, Bash Scripting
Shorty DESIGN & DEVELOPMENT
Open-source bit.ly alternative built at Mobikwik for their marketing team with deep-linking with the mobile app
Services
Full Stack Design & Development with SkeletonCSS, Flask, SQLite, AWS
Highoncarbs Experiment - Project
Had mastered baking fresh pizzas during covid. And with a long weekend coming up - along with entreprenaural itch, started HighonCarbs Pizzas as a 4 day pop-up. Because "tb-really-h" the pizza scene in Jaipur is crap.
Role
Built a pizza pop-up brand in 7 days, 30 batches a day - sold
out daily! Designed a brand identity, Shopify for commerce, Reddit and Meta for
growth marketing.
P.S made enough profit to re-coupe the cost of an Ooni. Now that's
good business.
Services
0→1 Project, Branding & Packaging, Shopify Web Design, Growth marketing, Chef Skills
BRAND EXPERIMENTS BRAND IDENTITY
Some brand identity done for friends and personal projects.
Services
UI/UX Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
Experience + Education
Vodacom
South Africa - 2025 - Present
Built an Atoll Automation Platform to improve telecom network planning job speed by 90% — reducing job execution from days to hours while cutting server load and eliminating error cascades in on-premise systems. Modernising mission-critical Oracle PL/SQL infrastructure for South Africa's largest telecom provider.
Svasthiya
Bangalore, India - 2024 - 2025
Software Architect for SVAIM — designed the full platform architecture (IoT, Web, Mobile, SaaS) and built the DICOM imaging pipeline that cut study load times by 90%. Scaled to handle thousands of concurrent medical studies.
LIC India + EY + DarwinBox
Hyderabad, India - 2023 - 2024
Built a Payroll system with rule builder to allow highly configurable payrolls for LIC. Built with DarwinBox integration as a complete HRMS suite.
SPJIMR EDUCATION
MBA, Mumbai, India - 2021 - 2023
Jai Texart & Bagru
Jaipur, India - 2019 - 2023
Solo CTO for 4 years. Built 6 internal SaaS products from scratch — B2B sales platform ($550K revenue), inventory system (90% dispatch efficiency gain), design library (90% search time reduction), HRMS, CRM, and marketing automation. Grew web revenue 20% YoY through performance marketing and achieved Page 1 Google rankings for key product categories.
Nielsen
Chennai, India - 2019
Worked on Global Shopper Explorer, built with Springboot, Angular 3, Azure Services.
Mobikwik
Intern - Gurgaon, India - 2018
Built bit.ly alternative for their marketing team with deep in-app linking deployed on AWS.
SRM University EDUCATION
B.Tech CSE, Chennai, India - 2015 - 2019
Skill Set
AI & AUTOMATION
LLM Integration · Claude API · RAG · Prompt Engineering · AI-Native Product Design · Selenium · RabbitMQ · Celery · Cloud Tasks · Business Automation
BACKEND & ARCHITECTURE
Python · Flask · Node.js · Express.js · Microservices · REST APIs · PL/SQL · Java · SQLAlchemy
FRONTEND
Vue.js · Nuxt.js · Tailwind CSS · BulmaCSS · PWA · JAMStack · HTML/CSS
DATA & INFRASTRUCTURE
PostgreSQL · MySQL · MongoDB · SQLite · Elasticsearch · Redis · Docker · Nginx · CDN · DigitalOcean · GCP · AWS · Firebase · Netlify
DOMAINS
HealthTech · DICOM · HIPAA · HL7 · FHIR · Telecom · SaaS · E-Commerce · Fintech · D2C
PRODUCT & GROWTH
UI/UX · Figma · Shopify APIs · GIS / PostGIS / Leaflet · SEO (Technical + On-site) · Performance Marketing · Branding
Technologies
See Skills above — or view my GitHub: github.com/highoncarbs
Some rights might be reserved.
© Padam Sethia 1996 - Present