Padam Sethia
I'm helping brands and businesses leverage technology to create systems & products that resonate with both audiences and business objectives.
Also, drools over orgasmic food. He is lazy as f**k, wannabe designer and cooks just the best home-made pizza there is. Stays high always listening to Indie Music →
Here's a list of my works - it's very diverse and random,
so scroll through
the entire list.
Highoncarbs Experiment - Project
Had mastered baking fresh pizzas during covid. And with a long weekend coming up - along with entreprenaural itch, started HighonCarbs Pizzas as a 4 day pop-up. Because "tb-really-h" the pizza scene in Jaipur is crap.
Role
Built a pizza pop-up brand in 7 days, 30 batches a day - sold
out daily! Designed a brand identity, Shopify for commerce, Reddit and Meta for
growth marketing.
P.S made enough profit to re-coupe the cost of an Ooni. Now that's
good business.
Services
0→1 Project, Branding & Packaging, Shopify Web Design, Growth marketing, Chef Skills
Amatri E-COMMERCE
Amatri is a slow living fashion brand based out of Jaipur. Your will girlfriend definitely adore a piece from amatri. Shop them now (shameless plug).
Role
Hand crafted brand identity & packaging. Custom shopify theme for e-commerce. Marketing assets and Performance marketing
Services
0→1 Project, Branding & Packaging, Shopify, Web Design, Performance marketing, E-Commerce,
Bloopers DESIGN & DEVELOPMENT
Bloopers is a brand & strategy agency based in Jaipur.
Services
0→1 Project, Branding, Web Design & Development, , Digital Marketing, Nuxt.js, Google Cloud, JAMStack
Bagru DESIGN & DEVELOPMENT
Bagru needed a brand refresh & to make the workshop booking experience more seamless. Bagru offers block printing workshops and has been listed as the top most thing to do by Tripadvisor
Role
Brand Identity & Design for Bagru Workshops. Web design & development using JAMStack. Built a SaaS tool for managing workshop bookings.
Services
Branding & UI/UX, Web Design, SaaS Booking Management, JAMStack, Nuxt.js, Python, Firebase, CDN
Itminan E-COMMERCE
0→1 Project, Built a D2C brand, everything from brand identity, photoshoots, creatives, ideation, marketing ( offline - digital - performance ), SEO, web development.
Services
0→1 Project, Branding & Packaging, Shopify Web Design, Growth marketing, Digital Marketing, D2C Commerce
SVAIM SOFTWARE DEVELOPMENT
SVAIM, a product of Svasthiya is a healthtech SaaS. Allowing radiologists to view studies and generate reports with ease.
Role
Handling large DICOM studies for efficient and fast viewing on the web is a task. My role involved using micro servies along with OHIF to setup a datastore and process DICOM studies efficiently. Reduced Time-To-View a study from 7-8 mins to under a minute. Say a 90% drop - that's pretty slick!
Services
Software Architect and Engineering, Microservices, DICOM, Health-tech, Nodejs, Google Cloud, MongoDB
Jai Texart DESIGN & DEVELOPMENT
Jai Texart is a 20year old handicraft family business based out of Jaipur, regarded as one of the finest in the craft of Block printing. It was in need of a revamped web presence to cater to the modern web.
Role
Created a modern brand identity in line with the original idenity. Crafted a UI/UX that caters to the business needs, technical and SEO updates - JAMStack + Strapi CMS as a backend served over CDN for blazing fast web experience around the globe - especially as it caters a lot to the foreign market. This helped us rank on the first pages of Google and top in the top 3 for block printed related searches.
Services
Branding & Identity, CMS, JAMStack Development, CDN, SEO, Web Design & Development, UI/UX, Digital Marketing, D2C Commerce
Peplum Studio DESIGN & DEVELOPMENT
Inventory & Production Management software built at Jai Texart, helped reduced sourcing time from days to minutes. Improving factory operational efficiency by 80%.
Services
Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
BRAND EXPERIMENTS BRAND IDENTITY
Some brand identity done for friends and personal projects.
Services
UI/UX Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
Panya DESIGN & DEVELOPMENT
All-in-one B2B Sales Channel with in-built Marketing, Inventory, Invoicing for MSMEs deployed at Jai Texart, trimming down operational personnel from traditional setup by 80%, brings in additional revenue of USD 550,000 with 17-20% YoY growth. Runs on a monthly cost of $20
Services
Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
Graha DESIGN & DEVELOPMENT
Digital Pattern and Design library for fashion businesses, helps to browse all their designs and make selection for their collections faster. Improved operation efficiency for producing new designs by 90%.
Services
Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
Karma DESIGN & DEVELOPMENT
Digital Pattern and Design library for fashion businesses, helps to browse all their designs and make selection for their collections faster. Improved operation efficiency for producing new designs by 90%.
Services
Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN
Storefront DESIGN & DEVELOPMENT
Shopify tool to bulk upload products with ease and manage order fulfilment. Reduces product upload time by 70%. Built out of frustration and limitations of Shopify that allows only one product upload at a time with the UI
Services
Full Stack Design & Development with Nuxt.js, MySQL, Shopify APIs, Flask, DigitalOcean.
Panya Picker DESIGN & DEVELOPMENT
Built a complimentary PWA app for shop floor staff to process orders faster as an integration to Panya. This was built as an operational efficiency tool - using regional devnagri script and a PWA for easy mobile access to shop floor staff.
Services
Full Stack Design & Development with Nuxt.js, APIs, PWA
Hafta DESIGN & DEVELOPMENT
Open Source HRMS & Payroll - - Simple & Fast Payroll Processing. Built for Indian Businesses. Handles Tax , Advances & Incentives.
Services
Full Stack Design & Development with Nuxt.js, MySQL, Flask, DigitalOcean.
Shorty DESIGN & DEVELOPMENT
Open-source bit.ly alternative built at Mobikwik for their marketing team with deep-linking with the mobile app
Services
Full Stack Design & Development with SkeletonCSS, Flask, SQLite, AWS
Automato DESIGN & DEVELOPMENT
Open source - Built in 2017, for whatsapp marketing when Whatsapp business API was not available. Automato scrapes business leads from Google, Justdial & Indiamart and sends bulk whatsapp campaigns.
Services
Full Stack Design & Development with Selenium, Flask, BulmaCSS, RabbitMQ, MySQL, Vue.js, Bash Scripting
Experience + Education
Vodacom
South Africa - 2025 - Present
Working to align legacy systems with modern tech-stack.
Svasthiya
Bangalore, India - 2024 - 2025
Software architect, primarily involved in efficiently serving DICOM studies to clients.
LIC India + EY + DarwinBox
Hyderabad, India - 2023 - 2024
Built a Payroll system with rule builder to allow highly configurable payrolls for LIC. Built with DarwinBox integration as a complete HRMS suite.
SPJIMR EDUCATION
MBA, Mumbai, India - 2021 - 2023
Jai Texart & Bagru
Jaipur, India - 2019 - 2023
Transformed a family business operation with custom SaaS apps & tools to increase revenue 4x and increase operational efficiency by 7x.
Nielsen
Chennai, India - 2019
Worked on Global Shopper Explorer, built with Springboot, Angular 3, Azure Services.
Mobikwik
Intern - Gurgaon, India - 2018
Built bit.ly alternative for their marketing team with deep in-app linking deployed on AWS.
SRM University EDUCATION
B.Tech CSE, Chennai, India - 2015 - 2019
Skill Set
Full Stack Development
Full Stack Development
PWA
Web Design
Web Development
JAMStack
Automation
Scraping
Business Automation
Logo & Branding Identity
E-Commerce - Shopify & Custom using Storefront API
UI/UX
Graphic Design
Digital & Performance Marketing
Business Strategy
SEO, Copywriting
Growth Hacking
Experimental Marketing*
Technologies
Javascript
Node.js
Express.js
Vue.js
Nuxt.js
MongoDB/MySQL/OracleDB/Firebase/SQLite
Firebase
Google Cloud/AWS/ Digital Ocean/ On-prem
Figma
Shopify & Shopify APIs
Python & Flask
HTML/CSS - Tailwind CSS, BulmaCSS
ElasticSearch
Redis, Celery, RabbitMQ, Cloud Tasks
SEO - Technical & On-site
PL/SQL - Java
Nginx
Selenium & Automation
APIs & Git
Some rights might be reserved.
© Padam Sethia 1996 - Present