Padam Sethia


I build systems that scale — and the teams that run them.


Engineering leader and full-stack architect with 8+ years turning 0→1 ideas into revenue-generating products. I've owned the entire stack as a solo CTO — from database design to deployment pipelines to growth — across healthtech, telecom, e-commerce, and SaaS. I hold an MBA and think in systems, business outcomes, and compounding leverage.



Here's a list of my works - it's very diverse and random,
so scroll through the entire list.


Panya DESIGN & DEVELOPMENT

All-in-one B2B Sales platform built from scratch for Jai Texart — handles marketing, inventory, invoicing, and order fulfilment for wholesale buyers. Generated $550,000 in additional annual revenue with 17–20% YoY growth. Cut operational headcount requirements by 80%. Entire system runs on $20/month infrastructure.


Role

Solo architect and developer. Designed the full data model, built the backend (Flask + MySQL + ElasticSearch + Redis + RabbitMQ), frontend (Nuxt.js), and deployment pipeline (DigitalOcean + VPN). Took from whiteboard to production independently.


Services

Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN

SVAIM SOFTWARE DEVELOPMENT

SVAIM is a healthtech SaaS platform allowing radiologists to view DICOM medical studies and generate reports — built to handle the scale of a national telemedicine network.


Role

Software Architect. Designed the microservices architecture to parse and stream DICOM payloads up to ~1GB in the browser using OHIF. Reduced time-to-view a study from 7–8 minutes to under 60 seconds — a 90% drop. Built the platform to handle thousands of concurrent studies. Stack: Node.js, Google Cloud, MongoDB, OHIF, DICOM/HIPAA/HL7.


Services

Software Architect and Engineering, Microservices, DICOM, Health-tech, Nodejs, Google Cloud, MongoDB

Peplum Studio DESIGN & DEVELOPMENT

Inventory and production management SaaS built for Jai Texart's factory floor. Cut raw material sourcing time from days to minutes and improved time-to-dispatch by 90%. Handles purchase orders, production queues, quality checks, and supplier management — all in one system built and maintained solo.


Services

Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN

Graha DESIGN & DEVELOPMENT

Digital Pattern and Design library for fashion businesses, helps to browse all their designs and make selection for their collections faster. Improved operation efficiency for producing new designs by 90%.


Services

Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN

Jai Texart DESIGN & DEVELOPMENT

Jai Texart is a 20year old handicraft family business based out of Jaipur, regarded as one of the finest in the craft of Block printing. It was in need of a revamped web presence to cater to the modern web.


Role

Created a modern brand identity in line with the original idenity. Crafted a UI/UX that caters to the business needs, technical and SEO updates - JAMStack + Strapi CMS as a backend served over CDN for blazing fast web experience around the globe - especially as it caters a lot to the foreign market. This helped us rank on the first pages of Google and top in the top 3 for block printed related searches.


Services

Branding & Identity, CMS, JAMStack Development, CDN, SEO, Web Design & Development, UI/UX, Digital Marketing, D2C Commerce

Karma DESIGN & DEVELOPMENT

Digital Pattern and Design library for fashion businesses, helps to browse all their designs and make selection for their collections faster. Improved operation efficiency for producing new designs by 90%.


Services

Full Stack Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN

Storefront DESIGN & DEVELOPMENT

Shopify tool to bulk upload products with ease and manage order fulfilment. Reduces product upload time by 70%. Built out of frustration and limitations of Shopify that allows only one product upload at a time with the UI


Services

Full Stack Design & Development with Nuxt.js, MySQL, Shopify APIs, Flask, DigitalOcean.

Panya Picker DESIGN & DEVELOPMENT

Built a complimentary PWA app for shop floor staff to process orders faster as an integration to Panya. This was built as an operational efficiency tool - using regional devnagri script and a PWA for easy mobile access to shop floor staff.


Services

Full Stack Design & Development with Nuxt.js, APIs, PWA

Hafta DESIGN & DEVELOPMENT

Open Source HRMS & Payroll - - Simple & Fast Payroll Processing. Built for Indian Businesses. Handles Tax , Advances & Incentives.


Services

Full Stack Design & Development with Nuxt.js, MySQL, Flask, DigitalOcean.

Bagru DESIGN & DEVELOPMENT

Bagru needed a brand refresh & to make the workshop booking experience more seamless. Bagru offers block printing workshops and has been listed as the top most thing to do by Tripadvisor


Role

Brand Identity & Design for Bagru Workshops. Web design & development using JAMStack. Built a SaaS tool for managing workshop bookings.


Services

Branding & UI/UX, Web Design, SaaS Booking Management, JAMStack, Nuxt.js, Python, Firebase, CDN

Bloopers DESIGN & DEVELOPMENT

Bloopers is a brand & strategy agency based in Jaipur.


Services

0→1 Project, Branding, Web Design & Development, , Digital Marketing, Nuxt.js, Google Cloud, JAMStack

Amatri E-COMMERCE

Amatri is a slow living fashion brand based out of Jaipur. Your will girlfriend definitely adore a piece from amatri. Shop them now (shameless plug).


Role

Hand crafted brand identity & packaging. Custom shopify theme for e-commerce. Marketing assets and Performance marketing


Services

0→1 Project, Branding & Packaging, Shopify, Web Design, Performance marketing, E-Commerce,

Itminan E-COMMERCE

0→1 Project, Built a D2C brand, everything from brand identity, photoshoots, creatives, ideation, marketing ( offline - digital - performance ), SEO, web development.


Services

0→1 Project, Branding & Packaging, Shopify Web Design, Growth marketing, Digital Marketing, D2C Commerce

Automato DESIGN & DEVELOPMENT

Open source - Built in 2017, for whatsapp marketing when Whatsapp business API was not available. Automato scrapes business leads from Google, Justdial & Indiamart and sends bulk whatsapp campaigns.


Services

Full Stack Design & Development with Selenium, Flask, BulmaCSS, RabbitMQ, MySQL, Vue.js, Bash Scripting

Shorty DESIGN & DEVELOPMENT

Open-source bit.ly alternative built at Mobikwik for their marketing team with deep-linking with the mobile app


Services

Full Stack Design & Development with SkeletonCSS, Flask, SQLite, AWS

Highoncarbs Experiment - Project

Had mastered baking fresh pizzas during covid. And with a long weekend coming up - along with entreprenaural itch, started HighonCarbs Pizzas as a 4 day pop-up. Because "tb-really-h" the pizza scene in Jaipur is crap.


Role

Built a pizza pop-up brand in 7 days, 30 batches a day - sold out daily! Designed a brand identity, Shopify for commerce, Reddit and Meta for growth marketing.
P.S made enough profit to re-coupe the cost of an Ooni. Now that's good business.


Services

0→1 Project, Branding & Packaging, Shopify Web Design, Growth marketing, Chef Skills

BRAND EXPERIMENTS BRAND IDENTITY

Some brand identity done for friends and personal projects.


Services

UI/UX Design & Development with Nuxt.js, MySQL, ElasticSearch, Redis, Flask, DigitalOcean, Thumbor, RabbitMQ, CDN. Hosted on a VPN


Experience + Education


Vodacom

South Africa - 2025 - Present

Built an Atoll Automation Platform to improve telecom network planning job speed by 90% — reducing job execution from days to hours while cutting server load and eliminating error cascades in on-premise systems. Modernising mission-critical Oracle PL/SQL infrastructure for South Africa's largest telecom provider.

Svasthiya

Bangalore, India - 2024 - 2025

Software Architect for SVAIM — designed the full platform architecture (IoT, Web, Mobile, SaaS) and built the DICOM imaging pipeline that cut study load times by 90%. Scaled to handle thousands of concurrent medical studies.

LIC India + EY + DarwinBox

Hyderabad, India - 2023 - 2024

Built a Payroll system with rule builder to allow highly configurable payrolls for LIC. Built with DarwinBox integration as a complete HRMS suite.

SPJIMR EDUCATION

MBA, Mumbai, India - 2021 - 2023

Jai Texart & Bagru

Jaipur, India - 2019 - 2023

Solo CTO for 4 years. Built 6 internal SaaS products from scratch — B2B sales platform ($550K revenue), inventory system (90% dispatch efficiency gain), design library (90% search time reduction), HRMS, CRM, and marketing automation. Grew web revenue 20% YoY through performance marketing and achieved Page 1 Google rankings for key product categories.

Nielsen

Chennai, India - 2019

Worked on Global Shopper Explorer, built with Springboot, Angular 3, Azure Services.

Mobikwik

Intern - Gurgaon, India - 2018

Built bit.ly alternative for their marketing team with deep in-app linking deployed on AWS.

SRM University EDUCATION

B.Tech CSE, Chennai, India - 2015 - 2019

Skill Set


AI & AUTOMATION

LLM Integration · Claude API · RAG · Prompt Engineering · AI-Native Product Design · Selenium · RabbitMQ · Celery · Cloud Tasks · Business Automation


BACKEND & ARCHITECTURE

Python · Flask · Node.js · Express.js · Microservices · REST APIs · PL/SQL · Java · SQLAlchemy


FRONTEND

Vue.js · Nuxt.js · Tailwind CSS · BulmaCSS · PWA · JAMStack · HTML/CSS


DATA & INFRASTRUCTURE

PostgreSQL · MySQL · MongoDB · SQLite · Elasticsearch · Redis · Docker · Nginx · CDN · DigitalOcean · GCP · AWS · Firebase · Netlify


DOMAINS

HealthTech · DICOM · HIPAA · HL7 · FHIR · Telecom · SaaS · E-Commerce · Fintech · D2C


PRODUCT & GROWTH

UI/UX · Figma · Shopify APIs · GIS / PostGIS / Leaflet · SEO (Technical + On-site) · Performance Marketing · Branding



Technologies


See Skills above — or view my GitHub: github.com/highoncarbs


Some rights might be reserved.
© Padam Sethia 1996 - Present